About Citamark
We're builders who can talk to CEOs.
Citamark is an AI implementation company for small service businesses. We install the AI Operations Layer — the brain that sits on top of every tool a business already uses.
The founder
Jake Hodges is a builder who started as an operator.
Seven years running Citamark as a performance marketing company. Using AI internally long before it was common. When it became clear AI was a bigger lever than ads for most small businesses, the pivot was personal: give other businesses what Citamark had already built for itself.
He's a systems thinker. Architecture first, details second. He runs multiple AI agents simultaneously as a natural working state. He built his own internal operating system — StratOps — because nothing on the market was built for how he actually thinks.
He's been through Scaling Up, EOS, Strategic Coach, and Tetra. He understands business operating systems. He built a better one for himself — and now installs one for clients.
His intellectual diet: Hormozi for business, Huberman for performance, Peterson and the Stoics for the philosophical grounding. Pattern recognition over analysis. Gut over data when both are on the table. Architecture before details.
What we believe
People who use AI will replace people who don't. It's already happening.
Every business has tools. Almost none have a brain. That gap is the opportunity.
Everyone is selling AI. Almost nobody is keeping it live. That's where we compete.
Small businesses deserve enterprise-grade infrastructure. Large companies spend millions on intelligence layers. The same architecture can be built for a small business at a fraction of the cost.
The prototype closes the sale. Seeing a real, working slice of the Layer on your own data eliminates skepticism faster than any pitch.
We are the proof. Citamark runs on its own AI Operations Layer. The business is the demo.
No vendor lock-in. Models improve every few months. The Layer switches. You never rebuild.
Built in Texas. Serving clients nationally.
Early-stage. Deliberately small. AI-augmented solo founder for now; first hire when pipeline demands it.
We're picky about who we work with. If the fit isn't there, we say so. That's the brand.