Paid Media Audit
A full review of your paid accounts across every active channel. We surface what is leaking, rank what to fix by dollar impact, and hand you a prioritized action plan you can execute immediately.
What you get
Five deliverables. One clear plan.
Channel-by-channel performance review
Meta, Google, TikTok, and any other active channels reviewed against benchmarks and your own historical performance.
Spend efficiency and ROAS analysis
Where budget is producing and where it is not. We rank every line of spend by return and surface what to cut, shift, or scale.
Naming and UTM standards audit
Inconsistent naming breaks attribution. We document what is broken and deliver a clean standard your team can implement immediately.
Attribution and tracking review
Pixel health, conversion event setup, view-through versus click-through attribution, and any gaps that are hiding real performance.
Dollar-weighted opportunity plan
A prioritized list of the highest-ROI moves available to you right now, ranked by estimated dollar impact, not just effort.
Who it is for
The right fit.
Marketing leaders who own significant paid media spend and want to know what it is actually producing
Multi-location brands where performance varies by location and nobody can explain why
Teams whose paid media results have plateaued and the usual fixes are not working
Businesses moving between agencies and needing an independent read on what they inherited
"The plan is yours regardless of what happens next. You walk away with a clear picture of your accounts whether we work together further or not."
How it works
Three steps. Fixed timeline.
// 01
Access and intake
You grant read access to your ad accounts and share any relevant context: goals, recent changes, what you think is broken. We start reviewing immediately.
// 02
Full account audit
We go channel by channel: spend efficiency, naming, attribution, audience structure, creative performance, and the tracking layer underneath it all.
// 03
Prioritized plan delivered
You receive a written report and a dollar-weighted opportunity plan. We walk through it together and answer every question before we close out.
Find what is leaking before you spend another dollar.
Start with a diagnostic call. We will confirm the right scope and get access set up.