Marketing Operations Audit
A review of how your marketing function actually runs. Reporting, workflows, naming, attribution, and team accountability. We find where the operational layer is breaking and what it is costing you.
What you get
A clear picture of how your operation actually runs.
Reporting and dashboard review
How is performance being tracked and communicated? We review what gets reported, how often, and whether the numbers are reliable.
Workflow and automation audit
What is running on autopilot and what is still being done manually? We map the operational gaps and rank them by cost in time and money.
Naming and UTM standards review
Inconsistent naming is the most common source of attribution problems. We document the current state and deliver a clean standard.
Team accountability structure
Which channels have an owner? Which metrics have a name attached? We surface the accountability gaps before they become performance problems.
Operational improvement plan
A prioritized list of changes to your marketing operations, ranked by impact on reporting clarity, team efficiency, and attribution accuracy.
Who it is for
The right fit.
Marketing leaders whose team spends too much time on manual reporting instead of improving performance
Organizations where nobody can clearly answer which channels are working and why
Businesses that have grown faster than their operational layer can handle
Teams preparing to bring marketing in-house from an agency and needing a clean starting point
"Most marketing problems are not campaign problems. They are operational problems that show up in campaign numbers."
Fix the operational layer before it costs more.
Start with a diagnostic call. We will scope the review together.