Scorecards and Ad Account Accountability
Every channel gets a number. Every number has an owner. Every owner has a cadence. We build the scorecard system and coach the team to run it so your marketing function keeps improving on its own.
What we build and coach
The accountability structure your marketing function has been missing.
Channel-level scorecard design
A scorecard for each active channel with the metrics that actually matter, reviewed on a cadence that fits your team.
Metric ownership mapping
Every number gets a name. Every name gets a review cadence. We build the ownership map so accountability is structural, not personal.
Performance threshold and alert setup
Define what good looks like for each channel, then automate alerts when performance drops below threshold. Problems caught early, not at the end-of-month review.
Reporting cadence design
Weekly scorecard reviews, monthly performance check-ins, and quarterly priority resets. We design the rhythm and help your team build the habit.
Leadership reporting structure
What leadership sees, how often they see it, and what it should prompt them to do. Clean reporting that leads to better decisions, not just more data.
Ongoing innovation and testing rhythm
A structured process for keeping your marketing function improving on autopilot. Testing priorities, review cadences, and the documentation that keeps the learning compounding.
"When every metric has an owner and every owner has a cadence, performance problems surface early instead of showing up at the end of the quarter."
Build the accountability structure your marketing needs.
Start with a diagnostic call. We will learn about your current reporting setup and design the right scorecard system.