Free tools
Small tools. Real discipline.
The same naming, tracking, and math discipline you would get in an engagement, in free form. Every calculation uses your numbers, never invented benchmarks.
Scorecard Builder
Pick your platforms and business type and get a merged marketing scorecard, every metric with an owner, cadence, and red flag. Pastes into Sheets.
Open the toolUTM Builder
Build clean, consistent UTM links with the casing and separator discipline that keeps attribution readable.
Open the toolCampaign Name Generator
Generate standardized campaign names from fixed tokens, so every account stays comparable.
Open the toolBreak-Even ROAS Calculator
Your margin decides your break-even ROAS. Work it out from your own numbers, with the formulas shown.
Open the toolPPC Budget Calculator
Turn a lead goal, your conversion rate, and your CPC into a budget. Your numbers in, no benchmarks.
Open the toolMarketing Ops Scorecard
Twelve yes/no questions that show how much of your marketing runs on a system versus on memory.
Open the toolReporting Hours Calculator
What does manual reporting cost you per year? Hours times people times loaded cost. See it plainly.
Open the toolTools show the problem. The audit prices it.
The Performance Audit puts a dollar weight on everything these tools hint at, and you keep the plan either way.