Paid Media
Google. Meta. TikTok. Run right.
Search, shopping, and social across Google, Meta, and TikTok, run on a system you own: account architecture, conversion tracking, budget pacing, and reporting you can read. Senior hands on the wheel if you want the accounts managed. Either way, the accounts and the data stay yours.
What's in the work
The work behind the accounts.
Ads are the visible part. Performance comes from everything underneath them.
Search and shopping
Google Search and Shopping structured around intent and margin, with negatives and match discipline so budget stops going to queries that never convert.
Paid social
Meta and TikTok campaigns built for prospecting and retargeting, with creative rotation and audience architecture that scale with budget.
Measurement
Conversion tracking that counts each sale once, offline and CRM conversions fed back to the platforms, and attribution your finance team will accept.
Budget pacing
Daily pacing against monthly targets, with alerts that pause or shift spend before a campaign overruns.
Testing rhythm
A weekly cadence of structured tests on audiences, offers, and creative, logged so learning compounds instead of restarting.
Reporting
One dashboard across every account and location, refreshed on its own, in the same terms your finance team uses.
Why this management is different
Management on top of a real system. Not instead of one.
Most managed accounts are a black box. The structure, the naming, the reporting, the learnings. All of it lives with whoever runs the accounts, and all of it leaves when they do.
Your accounts get managed the opposite way. The accounts are yours. The data is yours. The dashboards are yours. The operational layer gets built first, then the accounts run on top of it, in the open. If you ever take it in-house, everything stays and your team steps into a working system.
One more thing worth saying plainly. Creative production is not part of this. When creative is your gap, you get an introduction to creative teams we trust, and their work gets wired into your system, tracking and naming intact.
How it works
How it comes together.
Start anywhere. Most teams start with the audit, fix the structure, then decide whether to run it in-house or hand it to ours.
Surface what is costing you.
A full audit of your paid accounts across Google, Meta, TikTok, and any other active channels. Spend efficiency, structure, attribution, tracking. You walk away with a dollar-weighted action plan.
Install the architecture.
Account structure, naming standards, conversion tracking, audience architecture, and the reporting that proves what works. Built once, built right, owned by you.
Senior hands on the wheel.
Ongoing management of your Google, Meta, and TikTok accounts. Weekly optimization cadence, testing rhythm, budget pacing, and reporting you can read. In your accounts, in the open, on a system you own.
Built for your industry
Paid media, in your operating reality.
Find out what your accounts are being lost first.
One call. You learn where your spend is going and whether the audit, the build, or management is the right first move.