Marketing Operations and Paid Media Management in Austin
Austin sits just up I-35 from our home base in New Braunfels. We help retail, services, hospitality, and multi-location businesses across the Austin metro fix the operational layer under their marketing, then run paid media on top of it. Senior hands, transparent work, and you own everything.
Most marketing problems are not marketing problems. The layer underneath is what breaks: reporting, naming conventions, attribution, automation. We audit how your marketing runs, build the system that removes the manual work, and then manage your paid media on Google, Meta, and TikTok or coach your team to run it. For Austin businesses juggling multiple locations, storefronts, or service areas, that system is the difference between guessing and knowing.
We are based in New Braunfels, TX, straight down I-35 from Austin, and we work with businesses across Texas and nationally. Remote-first, senior only. The people who scope the work are the people who do the work, backed by $100M+ in managed spend. And because Austin is up the road, in-person time is easy when it helps.
Start with the Performance Audit, our front door. It is fixed scope, and it ends with a dollar-weighted plan you keep whether we do the work or not. The first step is a diagnostic call: we hear how your marketing runs today, and we tell you straight if we are the right fit.
Austin's reputation is software, but software is not who we serve. Our best fit in this metro is the businesses underneath the tech economy: the retailer with stores in Round Rock and Cedar Park, the home-services company running crews from Buda to Georgetown, the restaurant group opening its fourth spot on South Congress. If customers walk in, call in, or book online, and you have more locations or service areas than one spreadsheet can track, the playbook fits. We run it for multi-location brands with hundreds of locations, and the same system scales down to four.
Remote-first, day to day, means the work lives where you can see it. Dashboards you can open at any hour, changes logged in writing, questions answered in your inbox or Slack instead of held for a monthly call. Most weeks you will not need a meeting, because the answer is already documented. And when a whiteboard beats a screen share, Central Texas clients can get us in a room. New Braunfels to downtown Austin is about an hour up I-35.
What working with us looks like
Three steps, no mystery.
It starts with a diagnostic call. You walk us through how your marketing runs today, where the numbers come from, and what you suspect is broken. We tell you on that call whether we are the right fit, and if we are not, we say so and point you somewhere better.
If we are a fit, we run the Performance Audit. Fixed scope: we dig through your accounts, tracking, reporting, and workflows, then rank every finding by the dollars attached to fixing it. You leave with a dollar-weighted plan that is yours to keep, whether we do the work or someone else does.
From there, most clients move into a build: we construct the reporting, automation, and account structure the plan calls for. Then you choose, we coach your team to run the system, or we manage the paid media ourselves. Either way the rhythm is weekly and written down: what changed, what it did, what happens next.
Questions we get
Straight answers.
Do you work with Austin software or SaaS companies?
No, and we say so up front. Our focus in the Austin metro is multi-location, retail, services, and hospitality businesses. That is where our playbook, built with brands you know in outdoor, Western, industrial, and agricultural retail, does its best work.
What does paid media management from Citamark look like?
Senior hands on Google, Meta, and TikTok. A weekly cadence documented in the open, reporting you can read without a translator, and no percentage-of-spend incentive conflict. You own the accounts, the data, and the system. Nothing leaves if we do.
Do we need to meet in person to work together?
No. We are remote-first, and everything we do is documented where you can see it. We are in New Braunfels, so when a face-to-face helps, Austin is a short drive up I-35.
Do you only work with Texas businesses?
No. We work nationally, and the multi-location brands we serve rarely sit inside one state anyway. Texas is home, so Central Texas clients get the option of in-person time, but the system, the reporting, and the weekly rhythm are identical wherever you are.
Which parts of the Austin metro do you serve?
All of them. Round Rock, Cedar Park, Georgetown, Pflugerville, San Marcos, Buda, Kyle, and everything in between. The work is remote-first and documented in the open, so your zip code changes the drive time, not the service.
Based in New Braunfels. Built for wherever you are.
Start with a diagnostic call. We will map where your marketing is leaking and what fixing it is worth.