Marketing Operations and Paid Media Management in Austin
Austin sits just up I-35 from Citamark's home base in New Braunfels. If you run a retail, services, hospitality, or multi-location business in the Austin metro, you get the operational layer under your marketing fixed first, then paid media run on top of it. Senior hands, transparent work, and you own everything.
Most marketing problems are not marketing problems. The layer underneath is what breaks: reporting, naming conventions, attribution, automation. You get an audit of how your marketing runs, a system built to remove the manual work, and then paid media on Google, Meta, and TikTok run for you or coached into your team. For Austin businesses juggling multiple locations, storefronts, or service areas, that system is the difference between guessing and knowing.
Citamark is based in New Braunfels, TX, straight down I-35 from Austin, and works with businesses across Texas and nationally. Remote-first, senior only. The people who scope your work are the people who do your work, backed by $100M+ in managed spend. And because Austin is up the road, in-person time is easy when it helps.
Start with the Performance Audit, the front door. It is fixed scope, and it ends with a dollar-weighted plan you keep whether you hand the work to Citamark or not. The first step is a diagnostic call: you walk through how your marketing runs today, and you get a straight answer on whether Citamark is the right fit.
Austin's reputation is software, but software is not who this is for. The best fit in this metro is the businesses underneath the tech economy: the retailer with stores in Round Rock and Cedar Park, the home-services company running crews from Buda to Georgetown, the restaurant group opening its fourth spot on South Congress. If your customers walk in, call in, or book online, and you have more locations or service areas than one spreadsheet can track, the playbook fits. It runs for multi-location brands with hundreds of locations, and the same system scales down to four.
Remote-first, day to day, means the work lives where you can see it. Dashboards you can open at any hour, changes logged in writing, questions answered in your inbox or Slack instead of held for a monthly call. Most weeks you will not need a meeting, because the answer is already documented. And when a whiteboard beats a screen share, Central Texas clients can get Citamark in a room. New Braunfels to downtown Austin is about an hour up I-35.
What working together looks like
Three steps, no mystery.
It starts with a diagnostic call. You walk through how your marketing runs today, where the numbers come from, and what you suspect is broken. You hear on that call whether Citamark is the right fit, and if not, you get a straight no and a pointer somewhere better.
If it is a fit, the Performance Audit comes next. Fixed scope: your accounts, tracking, reporting, and workflows get a full dig, and every finding is ranked by the dollars attached to fixing it. You leave with a dollar-weighted plan that is yours to keep, whether Citamark does the work or someone else does.
From there, most clients move into a build: the reporting, automation, and account structure the plan calls for get constructed in your accounts. Then you choose: run the system with your team, coached, or hand the paid media to ours. Either way the rhythm is weekly and written down: what changed, what it did, what happens next.
Common questions
Straight answers.
Do you work with Austin software or SaaS companies?
No, and you will hear that up front. The focus in the Austin metro is multi-location, retail, services, and hospitality businesses. That is where the playbook, built with brands you know in outdoor, Western, industrial, and agricultural retail, does its best work.
What does paid media management from Citamark look like?
Senior hands on Google, Meta, and TikTok. A weekly cadence documented in the open, reporting you can read without a translator, and no percentage-of-spend incentive conflict. You own the accounts, the data, and the system. Nothing leaves if we do.
Do we need to meet in person to work together?
No. The work is remote-first, and everything is documented where you can see it. Citamark is in New Braunfels, so when a face-to-face helps, Austin is a short drive up I-35.
Do you only work with Texas businesses?
No. Citamark works nationally, and the multi-location brands it serves rarely sit inside one state anyway. Texas is home, so Central Texas clients get the option of in-person time, but the system, the reporting, and the weekly rhythm are identical wherever you are.
Which parts of the Austin metro do you serve?
All of them. Round Rock, Cedar Park, Georgetown, Pflugerville, San Marcos, Buda, Kyle, and everything in between. The work is remote-first and documented in the open, so your zip code changes the drive time, not the service.
Based in New Braunfels. Built for wherever you are.
Start with a diagnostic call. You get a map of where your marketing is being lost and what fixing it is worth.