A Texas digital marketing consultancy built on operations
Most marketing problems are not marketing problems. The layer underneath, the reporting, naming, attribution, and automation, is what usually breaks. Citamark is a Texas digital marketing consultancy that fixes that layer first, then runs paid media, builds websites, and coaches teams on top of it.
Texas businesses get three things. Marketing operations fixed, the layer of reporting, naming conventions, attribution, and automation where most marketing problems actually live. Paid media run on Google, Meta, and TikTok with senior hands and full transparency. And websites wired for conversion, with SEO plus GEO, which means getting found by AI assistants like ChatGPT and Claude.
Citamark is based in New Braunfels and works with growth-stage and multi-location brands across Texas and nationally. Remote-first and senior only, with $100M+ in managed spend behind the work. You own everything built for you: accounts, data, dashboards, and automation. Nothing leaves if we do.
The front door is the Performance Audit. It is fixed scope, and it ends with a dollar-weighted plan ranked by what each fix is worth, which you keep whether you hire Citamark or not. Book a diagnostic call and you will hear plainly if Citamark is the right fit.
The best fit is a business with real operational complexity: multi-location retail, services, and hospitality brands, where one broken naming convention repeats across every store. Behind the work are brands you know in outdoor, Western, industrial, and agricultural retail, including multi-location brands with hundreds of locations. That shape is everywhere in Texas, from a services company scaling across DFW and Houston to a retailer with stores down the I-35 corridor. One note on Austin: software companies are not the target. Plenty of shops serve that market well. Citamark stays where it is strongest, brands with physical locations and real-world customers.
Day to day, remote-first means the work lives in writing. Weekly updates you can read in two minutes, dashboards that show the same numbers Citamark sees, and a documented cadence so nothing depends on catching someone in a hallway. You are never waiting on a meeting to know where things stand. That said, Citamark is in New Braunfels, and Central Texas clients can get Citamark in a room when it helps: a kickoff, a quarterly planning session, a whiteboard afternoon when the problem is stubborn. Proximity is a nice bonus. The system is what does the work.
What working together looks like
Three steps, no mystery.
It starts with the Diagnostic Call. You cover what you are spending, what you think is working, and where your reporting goes quiet, then you hear plainly whether Citamark is the right fit. If not, you hear it on the call and get pointed somewhere better.
If it makes sense, the next step is the Performance Audit. Fixed scope: your accounts, tracking, reporting, and automation get a full review to find where money problems. It ends with a dollar-weighted plan, every fix ranked by what it is worth to your business, and the plan is yours whether you hire Citamark afterward or not.
Ongoing work follows the plan. The fixes get built, then you run the system with your team, coached, or hand it to ours, whichever fits how you want to grow. Either way you get a weekly rhythm: documented updates, dashboards you can actually read, and accounts and data that stay in your name.
Common questions
Straight answers.
Do you only work with Texas companies?
No. Citamark is based in New Braunfels and works remote-first, serving brands across Texas and nationally. Every engagement runs on a weekly documented cadence and reporting you can read, wherever you are.
What does marketing operations work look like for a Texas brand?
It starts with an audit of how your marketing actually runs: reporting, naming conventions, attribution, and automation. Then you get the system that removes the manual work, things like reporting that writes itself and alerts that triage themselves, and your team gets coached to run it. You own all of it.
How are you different from a large marketing firm?
Big shops bring big teams and broad service menus, and for some brands that fits. The Citamark model is different. Senior hands only, no hand-off to a junior team after the sale, no media markup, and no percentage-of-spend incentive. The operational layer gets fixed first, then execution or coaching on top of it.
Do you meet clients in person?
When it helps, yes. Citamark is based in New Braunfels, so if you are in San Antonio, Austin, or the corridor between, you can get Citamark in a room for a kickoff, a planning session, or a working afternoon. The engagement itself runs remote-first on a weekly documented cadence, so in-person time is a bonus, not a requirement.
We are in Dallas or Houston. Does the distance change anything?
No. The work runs the same in Dallas, Houston, El Paso, or out of state: weekly written updates, dashboards you can read, and accounts you own. Distance only hurts when a business depends on hallway conversations to stay informed, and you get a system built so yours does not.
Based in New Braunfels. Built for wherever you are.
Start with a diagnostic call. You get a map of where your marketing is being lost and what fixing it is worth.