A Texas digital marketing consultancy built on operations
Most marketing problems are not marketing problems. The layer underneath, the reporting, naming, attribution, and automation, is what usually breaks. Citamark is a Texas digital marketing consultancy that fixes that layer first, then runs paid media, builds websites, and coaches teams on top of it.
We do three things for Texas businesses. We fix marketing operations, the layer of reporting, naming conventions, attribution, and automation where most marketing problems actually live. We run paid media on Google, Meta, and TikTok with senior hands and full transparency. And we build websites wired for conversion, with SEO plus GEO, which means getting found by AI assistants like ChatGPT and Claude.
Citamark is based in New Braunfels and works with growth-stage and multi-location brands across Texas and nationally. We are remote-first and senior only, with $100M+ in managed spend behind us. You own everything we build: accounts, data, dashboards, and automation. Nothing leaves if we do.
The front door is the Performance Audit. It is fixed scope, and it ends with a dollar-weighted plan ranked by what each fix is worth, which you keep whether we work together or not. Start with a Diagnostic Call and we will tell you plainly if we are the right fit.
Our best fit is a business with real operational complexity: multi-location retail, services, and hospitality brands, where one broken naming convention repeats across every store. Behind us are brands you know in outdoor, Western, industrial, and agricultural retail, including multi-location brands with hundreds of locations. That shape is everywhere in Texas, from a services company scaling across DFW and Houston to a retailer with stores down the I-35 corridor. One note on Austin: we do not target software companies. Plenty of shops serve that market well. We stay where we are strongest, brands with physical locations and real-world customers.
Day to day, remote-first means the work lives in writing. Weekly updates you can read in two minutes, dashboards that show the same numbers we see, and a documented cadence so nothing depends on catching someone in a hallway. You are never waiting on a meeting to know where things stand. That said, we are in New Braunfels, and Central Texas clients can get us in a room when it helps: a kickoff, a quarterly planning session, a whiteboard afternoon when the problem is stubborn. Proximity is a nice bonus. The system is what does the work.
What working with us looks like
Three steps, no mystery.
It starts with the Diagnostic Call. We ask what you are spending, what you think is working, and where your reporting goes quiet, then we tell you plainly whether we are the right fit. If we are not, we say so on the call and point you somewhere better.
If it makes sense, the next step is the Performance Audit. Fixed scope: we go through your accounts, tracking, reporting, and automation and find where money leaks. It ends with a dollar-weighted plan, every fix ranked by what it is worth to your business, and the plan is yours whether we work together afterward or not.
Ongoing work follows the plan. We build the fixes, then either coach your team to run the system or manage it ourselves, whichever fits how you want to grow. Either way you get a weekly rhythm: documented updates, dashboards you can actually read, and accounts and data that stay in your name.
Questions we get
Straight answers.
Do you only work with Texas companies?
No. We are based in New Braunfels and work remote-first, so we serve brands across Texas and nationally. Every engagement runs on a weekly documented cadence and reporting you can read, wherever you are.
What does marketing operations work look like for a Texas brand?
It starts with an audit of how your marketing actually runs: reporting, naming conventions, attribution, and automation. Then we build the system that removes the manual work, things like reporting that writes itself and alerts that triage themselves, and coach your team to run it. You own all of it.
How are you different from a large marketing firm?
Big shops bring big teams and broad service menus, and for some brands that fits. Our model is different. Senior hands only, no hand-off to a junior team after the sale, no media markup, and no percentage-of-spend incentive. We fix the operational layer first, then run or coach on top of it.
Do you meet clients in person?
When it helps, yes. We are based in New Braunfels, so clients in San Antonio, Austin, and the corridor between can get us in a room for a kickoff, a planning session, or a working afternoon. The engagement itself runs remote-first on a weekly documented cadence, so in-person time is a bonus, not a requirement.
We are in Dallas or Houston. Does the distance change anything?
No. The work runs the same in Dallas, Houston, El Paso, or out of state: weekly written updates, dashboards you can read, and accounts you own. Distance only hurts when a business depends on hallway conversations to stay informed, and we build the system so yours does not.
Based in New Braunfels. Built for wherever you are.
Start with a diagnostic call. We will map where your marketing is leaking and what fixing it is worth.