Citamark vs Power Digital
Power Digital and Citamark solve different problems. They are a full-funnel growth marketing agency covering many channels for mid-market and PE-backed brands. We run focused paid media on an operational system you own.
The short version
About Power Digital, fairly.
Power Digital is a full-funnel growth marketing agency with broad channel coverage. They work with mid-market companies and PE-backed brands, and growth strategy across the whole funnel is their core strength. If you want one partner coordinating many channels at once, that is exactly what they are built to do.
| Dimension | Power Digital | Citamark |
|---|---|---|
| Model | Full-funnel growth agency across many channels | Focused paid media plus the system underneath it |
| Who does the work | Their team, working across the full funnel | Senior hands on your account, start to finish |
| Ownership of accounts, data, and system | Varies by contract. Worth asking up front | You own accounts, data, dashboards, and automation |
| Pricing structure | Theirs to explain. Ask them directly | Fixed-scope audits, defined builds, no spend percentage |
| Creative | Part of a broad, full-service offering | Not in-house. We connect you with creative teams we trust |
| Reporting transparency | Varies by engagement. Ask to see a sample | Weekly cadence documented in the open |
| What happens when you leave | Set by the contract. Ask what you keep | The system, data, and accounts stay with you |
The longer version
Three differences that decide it.
Breadth is their product. Depth is ours.
Power Digital coordinates many channels under one roof, and for a mid-market brand that needs the whole funnel moving at once, that coordination is real value. The trade is attention. When one partner covers SEO, content, email, and paid, your paid accounts get a share of the roadmap, not the whole thing, and channel priorities get set at the engagement level rather than inside the ad account. We made the opposite trade. Paid media on Google, Meta, and TikTok, plus the reporting, naming, and automation layer underneath, with nothing else competing for the same senior hours.
What you keep when it ends
Every engagement ends eventually, and the contract decides what walks out the door with you. Full-service growth firms often run analysis and reporting inside their own platforms and processes, which works well right up until the day you leave and the history stays behind. So ask Power Digital exactly what transfers at the end: accounts, dashboards, naming conventions, automation, historical reports. Our answer is everything, because we never held any of it. We build in accounts you control from the first week, so leaving us costs you a partner, not a system.
How the fee shapes the roadmap
Pricing models push behavior in every direction, ours included. A retainer scoped by channel count rewards adding channels. A percentage of spend rewards growing budgets whether or not the extra spend performs. We do not know your Power Digital contract, so ask them plainly what makes the fee grow. Our structure is fixed-scope audits, defined builds, and management with no percentage of spend, which means the only reason we would ever recommend more budget is that the numbers say it will work.
Why teams pick us
The model is the difference.
You own everything
Accounts, data, dashboards, naming, automation. We build it all in accounts you control. Nothing leaves if we do.
Senior hands, no hand-off
The people who audit your account are the people who run it. $100M+ in managed spend sits behind that work.
Depth over breadth
We do paid media and the operational layer underneath it. Fewer channels, run deeper, on a system that compounds.
No incentive conflict
No media markup, no creative markup, no percentage-of-spend fee that gets paid more when your budget grows.
When Power Digital is the better fit
Choose Power Digital when you want one partner covering the whole funnel. Their breadth across channels and their experience with mid-market and PE-backed brands make them a strong fit for teams that need coordinated, many-channel growth strategy. If that is the mandate, they are built for it.
When Citamark is the better fit
Choose us when paid media is the priority and you want it run on a system you own. We audit the account, build the architecture, then manage with senior hands or coach your team to run it. Everything stays with you either way.
Switching without breakage
If you move, nothing gets dropped.
Nothing pauses mid-flight
Campaigns keep running while we work. The audit is read-only, so live performance never depends on the handover schedule. Cutover happens when the new structure is ready, not the day the old contract ends.
We map the full operational layer first
Full-funnel engagements spread work across many tools, so the first job is an inventory: account structure, conversion tracking, where reporting actually lives, what sits in their platform versus yours. You see the whole picture before anything moves. That map matters more coming from a many-channel shop than from a single-channel one.
The rebuild lands in your name
New structure, naming, dashboards, and automation go into accounts you control from day one. Anything that lived inside Power Digital's systems gets exported or recreated in yours before the old engagement closes. From then on, every improvement compounds in a system you keep.
From the blog
The thinking behind the model.
UTM Tracking, Done Properly
A practical guide to UTM tracking: the five parameters, casing rules, governance, common breakages, and how to audit the links you already have.
ReadA Weekly Search Terms and Negatives Workflow
A repeatable weekly workflow for Google Ads search terms: fast reviews, intent buckets, shared negative lists, broad match discipline, and a decision log.
ReadThe Paid Media Reporting Stack, Explained
The five layers of a paid media reporting stack, from raw platform exports to a narrative people actually read, and where AI fits in the middle.
ReadQuestions we get
Straight answers.
Is Citamark a Power Digital alternative?
For paid media, yes. Power Digital is a full-funnel growth agency working across many channels. We focus on Google, Meta, and TikTok, plus the reporting, naming, and automation layer underneath. Broad coverage points to them. A paid media system you own points to us.
What does a client-owned system actually mean?
Ad accounts, analytics, dashboards, naming conventions, and automation all live in accounts you control. We build in your house, not ours. If we ever part ways, the whole engine keeps running without us.
Does Citamark produce creative?
We do not produce creative in-house. When creative is the gap, we connect you with creative teams we trust and wire their work into the system.
We are a PE-backed brand. Which model fits?
It depends on the mandate. Power Digital works with PE-backed brands across the full funnel, and that breadth is real. If the goal is paid media performance plus an operations layer the company keeps through any transition, that is the model we built.
We are mid-contract with Power Digital. Can we start before it ends?
Yes. The audit is read-only and touches nothing live, so it runs cleanly alongside their work. A clean approach is to run it during the final stretch of the contract, then time the build so the new structure is ready the day the old engagement ends. No gap, no rushed handover.
Do we lose historical data and reporting when we move?
Anything in accounts you own, like ad accounts and analytics, comes with you automatically. The risk is reporting that lives inside an agency's own platform. Part of the audit is finding that material and exporting or rebuilding it in your accounts before the engagement closes, so the history survives the switch.
The easiest way to compare is one call.
Tell us what you are running. We will tell you what we would do, and say so plainly if another model fits you better.