Build your marketing scorecard.
Pick the platforms you run and the kind of business you are. You get one merged scorecard: every number with an owner, a cadence, and the red flag that triggers action. Paste it into Sheets and start the weekly review this week.
1. Platforms you run
Loading scorecards...
2. Your kind of business
Nothing is sent anywhere. The scorecard is assembled in your browser from the published scorecards on this site.
Your scorecard
| Metric | What it means | How to set the target | Owner | Cadence | Red flag |
|---|
Rows tagged with a source come from that scorecard page, where each is explained in full.
Your scorecard appears here.
Choose at least one platform or a business type. Most teams start with two platforms plus their business type, then cut down to the rows they will actually review.
How to use this
Build it, trim it, schedule it.
Build the scorecard, copy it into Google Sheets, and rename every owner from a role to a real person. A metric with no name next to it is a metric nobody watches.
Then cut. Keep the rows you will act on every week and archive the rest. Fill the Target column from your own trailing history, the way each row describes.
Put a 20-minute weekly review on the calendar with the owners in the room. Read the red-flag column out loud. That habit is the whole product. The full guide explains why.
Where do the rows come from?
From the same scorecards published on this site, one per platform and one per business type. Pick a combination and the builder merges the rows, drops duplicates, and keeps the owner, cadence, and red-flag columns intact.
Why are there no target numbers filled in?
Because targets copied from someone else are the fastest way to kill a scorecard. Each row tells you how to set the target from your own history. The Target column is yours to fill in Sheets.
Can I edit it after I build it?
Yes. Copy it into Google Sheets and treat it as a starting point. Rename owners to real people, cut rows you will not act on, and keep the red flags. A scorecard with eight rows that get reviewed beats one with twenty that do not.